The Power of Three

The Power of Three

Three is a mystical number that shows up repeatedly in mythology: three fates, three muses, three graces.

Three is a prime component of fairy tales: three wishes, three little pigs, three bears.

Three creates a series, a pattern of cause and effect. There are three stages of truth: first a concept is rejected, second it is violently opposed, third it is accepted as self-evident.

Three is a basic structure of life: carbohydrates, protein, fat; electron, proton, neutron; past, present, future.

And, it is a basic structure of stories: beginning, middle, and end.

Three is a symmetrical number that satisfies something deep within our psyches, and if we use it in our marketing and communications, we can find a way into our customers’ minds, hearts, and souls.