Inspiring Purpose

Purpose that inspires employees to ethical, socially responsible and profitable behaviours.

How to play a more meaningful role in the world and grow business responsibly are, at their heart, questions of purpose. A company must make money to exist. But a company exists to make a difference in the world.

An Inspiring Purpose clearly articulates the reasons why a company exists, the role it plays in the world, and the difference it makes in the lives of its people, clients, and community.

We can help you

  • Apply social and environmental values to move the organization beyond tick box methods of ethical compliance
  • Apply social and environmental values to move the organization beyond tick box methods of ethical compliance
  • Connect your strategy clearly to the reason your company exists as a business and the role it plays in the world
  • Develop purpose-based plans that energize and inspire performance
  • Ensure all stakeholders are on the same page and understand what to do and why they are doing it

When you clarify and better articulate your purpose, plan with it in mind, and measure progress, you increase engagement, inspire performance, and grow responsibly.

"My vision and design is to provide an opportunity to combine the strengths of the right brain and the left brain, the creative aspects and the analytical aspects and bring those all together both as an individual and also as a company."

– Peter Ponton, Managing Director​