Purpose that inspires employees to ethical, socially responsible and profitable behaviours.
How to play a more meaningful role in the world and grow business responsibly are, at their heart, questions of purpose. A company must make money to exist. But a company exists to make a difference in the world.
An Inspiring Purpose clearly articulates the reasons why a company exists, the role it plays in the world, and the difference it makes in the lives of its people, clients, and community.
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When you clarify and better articulate your purpose, plan with it in mind, and measure progress, you increase engagement, inspire performance, and grow responsibly.
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